Collection: Joocyee

"Joocyee" embodies sentimentality and romance, as well as fashion-forwardness, freedom, and independence. Established in China in 2019, it was designed specifically for the new generation of Chinese women. “We see makeup as more than just a consumer product; it’s a form of art and a reflection of personal style. Beyond functionality, we aim to create trendy, artistic "designer makeup" by exploring various themes and innovations in beauty.”