If You Haven’t Tried These 10 Chinese Makeup Brands, You Might Be Missing the Trend!

K-beauty and J-beauty have been making waves in the global beauty market for over a decade, with K-Beauty standing out as a prime example of international success.

However, if you haven’t yet noticed the rise of Chinese cosmetics brands, you’re missing a big trend! Chinese beauty brands have recently gained immense popularity on social media, driven by the Douyin makeup trend on TikTok and Instagram.

These Chinese makeup products are not only viral sensations but are also known for their stunning packaging, glow-enhancing formulations, and exceptional affordability, making them highly appealing to beauty enthusiasts globally.

Today, let’s take a look at the 10 most popular C-beauty brands.

You may not familiar with C-beauty brands, but you must heard of Flower Knows, one of the earliest Chinese makeup brands to make noise globally by its exquisite, fairy-tale packaging.

Flower Knows, a Chinese cosmetics brand established in 2016, embodies a delicate and feminine aesthetic. 

With its luxurious style, the brand has created a strong impression, winning over a large number of loyal fans in the domestic Chinese market and gaining recognition worldwide.

Flower Knows turns makeup products into works of art, not only impressing with eye-catching packaging but also delivering a surprising user experience. 

The brand cleverly incorporates elements of fantasy and fairy tales, giving each product line a unique visual appeal and refined feel, stirring a youthful charm in its customers.

Through its artistic product design and precise brand differentiation, Flower Knows has successfully stood out in the fiercely competitive market. It is now available in more than 1,000 international retail stores, with annual sales expected to exceed 400 million yuan.

To date, Flower Knows has launched 6 to 7 product series on its international website. Each series' gift box sells out quickly after release, becoming a sought-after collectible due to its distinctive packaging design.

When it comes to makeup brands that represent Chinese culture, none compare to Florasis. 

Founded in March 2017 at West Lake in Hangzhou, Florasis’s brand philosophy is “nurturing beauty with flowers.” Its English name, "Flora + Sis," translates to "goddess of flowers," symbolizing its consumers as beautiful and enchanting as flower fairies.

Florasis integrates Eastern culture into its brand DNA, pioneering a path for high-end Chinese cosmetics. Its products, like the "Lock of Heart" lipstick, combine Chinese culture with modern design, gaining widespread recognition from international users. 

Collaboration with Jeffree Star brought Florasis substantial overseas exposure, significantly boosting its sales.

On September 12, Florasis opened a counter at the famous Galeries Lafayette in Paris, marking it as the only Chinese beauty brand there, officially introducing the beauty of China to the world.

Florasis’s most popular products include eyebrow pencils, setting powder, and eyeshadow palettes.

Eyebrow Pencil: The ultra-thin design allows for precise, hair-like strokes, making brows appear more natural. It comes in a variety of colors, including black, gray, and brown.

Setting Powder: With strong setting power and a finely milled texture, it effectively minimizes the appearance of pores, giving the face a soft-focus finish, while also containing skincare ingredients.

Were you amazed by the intricate carvings on its eyeshadow palettes? The palette features embossed craftsmanship with nine stunning colors. The powder is delicate, applies smoothly, and adheres well to the skin without fallout.

Founded in 2018, Flortte embodies the concept of "discovering your most beautiful self," positioning itself as a brand that is “beautiful, fun, and rich in design.” 

The brand mainly targets those born after 1995, especially the millennial generation, offering affordable yet high-quality products.

Flortte stands out with its distinct style and highly artistic product designs. 

Its eyeshadow palettes even feature delicate little charms, showcasing an attention to detail and craftsmanship. 

Additionally, Flortte regularly collaborates with artists and designers, infusing each product with a sense of artistic flair.

Its product range is diverse, including collections like the "Girls' Dormitory" series and the "Alice Bunny" series, catering to the makeup needs of different girls. Signature products, such as its fine eyebrow pencils, liquid eyeliners, and "First Kiss" glossy lip stain, are especially loved and sought after by many girls.

Founded in 2017, Judydoll is a youthful makeup brand that combines personal expression with everyday essentials. 

Color is at the heart of Judydoll, and the brand encourages every girl to use makeup as a way to imagine, discover, create, and explore the world, as well as understand themselves.

Judydoll’s products are full of youthful charm and come in a wide range of colors. 

With many shades of blushes and eyeshadows, there is something for every occasion, from everyday looks to themed makeup. The prices are also affordable, making the brand accessible for students.

Popular products include the single blushes, available in dozens of shades to meet various needs, featuring a fine powder and convenient portability.

The seven-color eyeshadow palette has 26 different shades, ranging from light to dark tones, making it easy to create both natural everyday looks and bold party makeup. The eyeshadow is finely milled, doesn’t smudge easily, and lasts all day.

Judydoll’s steel tube mascara is highly praised for its unique design and excellent performance. The precise brush head captures every lash, making lashes appear naturally curled and defined.

Judydoll’s all-in-one contour palette combines eyeshadow, contour, and highlighter in one compact design. Whether you want a natural glow or defined cheekbones, this palette has it all. Its compact and practical design is perfect for on-the-go use, eliminating the need to switch between multiple products.

I am a little bit INTO YOU. INTO YOU is a makeup brand founded in 2019, known for its bold designs and constant breaking of conventions.

The brand is built on the values of bravery, confidence, independence, self-expression, and fearlessness. It emphasizes female empowerment, respecting women’s unique individuality, and encouraging them to break free from limitations and live a brilliant life.

INTO YOU specializes in lip products, especially lip clay, being the pioneer of this texture. 

There are currently five types of lip clay, and with the "shero" series alone, there are five color families with 28 shades to suit various skin tones.

As one of INTO YOU’s signature products, the "shero" lip mud is a must-have for almost everyone. Its texture is smooth and soft with excellent coverage, and some of the most popular shades are truly irresistible.

EM05 and EM08 are the top choices for most consumers, suitable for any makeup look and any skin tone.

The W2 shade from the Airy Lip Clay series is a warm pinkish-beige that’s perfect for everyday wear. It has a lightweight, almost weightless feel while delivering a matte, soft-focus finish.

The jarred lip clay has an even softer texture and comes in larger quantities. Pd04 is a light pink-beige that looks very natural, even when worn without makeup. Its buttery texture and subtle scent give your lips a cloud-like softness.

Founded in Guangzhou in 2017, Perfect Diary has become a leading name in Chinese cosmetics. 

The brand's mission is to make beauty easily accessible to every girl, offering high-quality products at affordable prices, with the goal of becoming an internationally recognized Chinese beauty icon.

In September of this year, Perfect Diary signed Japanese artist Shunsuke Michieda as their brand ambassador, boosting the brand's visibility in Japan.

The brand is built on the values of bravery, confidence, independence, self-expression, and fearlessness. 

It emphasizes female empowerment, respecting women’s unique individuality, and encouraging them to break free from limitations and live a brilliant life.

Perfect Diary pioneered the creation of the Biophilic Membrane Essence Lipstick, which combines makeup with lip care. 

While most facial skin is protected by a layer of sebum, lips lack this natural protection, so Perfect Diary innovatively designed a protective membrane specifically for the lips.

This lipstick keeps your lips hydrated and prevents dryness or flakiness, no matter how long you wear it. It's incredibly comfortable to apply and is suitable for both makeup-free and light makeup looks.

Founded in 2013, Colorkey was positioned from the start as a trendy and cool makeup brand representing the unique power of individuality in the new century. 

Colorkey focuses on providing Z-generation girls with attitude-driven, affordable, and high-quality makeup. 

The brand's slogan, "Dare to be different," emphasizes Colorkey's advocacy for young women to break free from labels, embrace their individuality, and highlight their unique values.

One of Colorkey’s star products is its Airy Lip Glaze, with over 21.5 million units sold on Taobao. Its texture is as light as air, yet it covers lip lines smoothly. 

The feel is soft and chocolate-like, moisturizing without being greasy, and gentle on the lips. With a wide range of colors, there’s a shade suitable for every skin tone.

Colorkey’s eyebrow pencil, shaped like golden chopsticks, looks very high-end. This pencil has sold over 7.5 million units on Taobao and features a 0.5mm fine tip that creates precise, natural-looking brows. The triangular shape allows for various brow techniques. It’s waterproof but easy to remove, making it perfect for beginners.

Colorkey’s setting powder comes in a sleek, high-quality package with a transparent square outer casing and a mirror-like, diamond-patterned round surface. The powder is ultra-fine with strong oil control, creating a matte finish with a subtle glow, giving the appearance of naturally flawless skin.

Joocyee, founded in 2019, is part of the same company as Judydoll. The brand positions itself as “modern, independent, free, and stylish,” promoting a fusion of modern and Eastern aesthetics. 

Unlike Judydoll, Joocyee targets a broader young consumer base, focusing more on product quality and overall style.

This year, Joocyee’s collaboration with Chupa Chups became popular for its cute and sweet designs.

One of Joocyee’s star products is its jelly lipstick, which is particularly loved by consumers. 

Shade 514 is the most popular, perfect for wearing without makeup, giving a translucent, watery glow. Its formula is very moisturizing but not greasy, and it can also be used as a tinted lip balm.

Joocyee’s blushes have a finely milled texture, blend easily, and can be layered without caking. They can even double as eyeshadows, working perfectly in both roles.

Girlcult, founded in Shanghai in 2018, is a stylistic Chinese beauty brand with a unique blend of surreal fantasy and retro modernity. 

The brand aims to create visually striking makeup that is both closely connected to and detached from the trends of the times. Known for its avant-garde, intricate designs and bold colors, Girlcult is a favorite among makeup enthusiasts who love to experiment with their looks.

The packaging design and color schemes of Girlcult’s products are incredibly eye-catching, with its unique sun emblem standing out as both cute and distinctive. 

The black blush is a standout in the blush category—it appears black on the outside, but when applied, it gives a matte peach finish on the skin.

Girlcult’s lip gloss range offers an impressive variety of shades, including not only everyday colors but also striking green and black options, giving a bold and refreshing impression.

Girlcult’s eyeshadow palettes are daring and avant-garde, featuring colors that shift like a chameleon when viewed from different angles, creating a truly dynamic and bold look.

Timage was officially founded in 2014 by professional celebrity makeup artist Tang Yi. The brand is rooted in Chinese aesthetics and blends international beauty trends to create makeup products specifically tailored to Asian features. 

In 2019, Timage was acquired by the Proya Group.

While most makeup products focus on correcting skin tone, Asian customers often need highlighters and contouring products that complement facial bone structure. 

Timage’s highlight and contour palette are designed to meet this need.

Timage’s primer has a texture between a lotion and a gel. When applied, it quickly melts into the skin, leaving no oiliness or stickiness. It helps smooth pores and creates a flawless base for foundation without causing caking.

Timage’s three-color concealer palette features a thoughtful design that includes a small area for color mixing, eliminating the need to mix on your hand. The three-color combination is suitable for everyday use, and the product is easy to apply with strong coverage.

Timage’s concealer-infused foundation is highly popular. It has excellent fluidity and blendability, providing a matte finish that feels lightweight but lasts all day.